If you watch any kind of TV and pay attention to the ads – the images, the sounds, and the appeal – it’s all very youthful – cool, fresh, and relevant.  Major brands like the Pepsi’s and Starbucks of the world ‘get it’ and have made it a PR/marketing best practice for many years to tap this market.  There is huge importance of tapping into the youth market to build and sustain a br...