Most small business owners and entrepreneurs now realize it’s important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn’t good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell you want your customers to think of you as ...

In an effort to curb the negative opinion many people have today of banks (in the wake of the mortgage mess), several financial institutions are now changing the face of their companies. They’re hoping a new brand identity will ease the negative public perception people have on the industry and induce some much-needed optimism. To put it plainly, as reported in The New York Times, many banks are...