There’s been a growing conversation lately asking the question what offers a stronger Return on Investment (ROI), email marketing or social marketing (Facebook, Twitter, etc.)? Even Nielsen Online, an industry monitoring group, has been hot on the trail trying to get to the heart of the conversation by measuring the comparison. In fact, “two-thirds of the world’s Internet population ...

On Tuesday nights at 8-9pm EDT we host a chat session on Twitter where small business owners can ask questions, share stories and make new contacts. To follow the next chat go to Tweetgrid.com and follow along, you must have a Twitter user account if you want to add to the conversation. For more details on the chat check out Where To Turn For Small Business Answers. Here’s the recap from Tue...

When you first start using it, it’s easy to think the world of Twitter is so large there is no way it will help your small business on a local level. After all, your first several weeks are all about meeting new people (others on Twitter) and building a connections with them. After about a month, though, you’ll notice things start to change for you. The “Twitterverse” comes...

A buzzword you’ll be hearing more and more about in the coming weeks and months is “insourcing.” With the recession kicking into high gear, companies of every size will turn towards insourcing to help lower costs. The theory mirrors the same principles of multi-tasking, where people take on non-traditional roles to save costs on services provided by vendors not affiliated with th...

A friend of mine who owns a small business recently sat down with me to talk about the new PR Toolkit. He understands how PR can help him get more exposure for his business. He’s even seen immediate results through increased traffic in his store with customers saying they read about him in the newspaper. But his biggest question by far was in regards to how often he should be doing PR. At on...

During this recession, the most important thing you must do is protect your existing customers. Small business has plenty of obstacles to deal with, such as staying on good terms with your bank, finding new customers, having to cut staff (but hopefully not) and, of course, healthcare issues. But your existing customers are yours. You must protect them at all cost, if necessary. That’s why cu...