Branding is all about going beyond simply selling to your audience. Branding involves an emotional connection between a company and its key stakeholders, including customers and employees. For a small business, branding is ultra important when you consider local competition between stores, retail locations and restaurants, for example. Coke and Pepsi are both soft drink colas. On the surface it...

Is your small business using more email marketing today? Most other businesses seem to be doing so. Shop.org, the Web version of the National Retail Federation, has new research that shows more companies now using email marketing for a variety of reasons. Whether you’re currently doing email marketing or if you want to, there are lots of programs available to make it an easy procedure. Here&...

UnderstandingMarketing.com has spent a lot of time discussing different ways small business can reach and market towards the youthful generation of today. But a still-exploding market that should not be ignored is that of baby boomers. The baby boomer generation represents 38 percent of the U.S. population (typically people 50+ years of age) and is expected to grow to reach nearly 49 percent by th...

Have you ever wanted to present an idea or a program to a group of people all at once without having to travel to a different location? If the answer is yes, then read on. This blog post is all about showing small businesses how to develop an effective webinar (or web conference). A webinar allows a person or group of people to make a presentation over the Internet, rather than in person. The pre...

It’s a rather simple answer to a question that’s asked a million times a day. In fact, it may even be asked even more than that. Here’s the question - where do you go to get an answer to something? The answer: Google. And, no, I’m not being paid by Google to use their name. So where am I going with this? Yep, you guessed it, Search Engine Optimization. What is it that your ...

There’s been a growing conversation lately asking the question what offers a stronger Return on Investment (ROI), email marketing or social marketing (Facebook, Twitter, etc.)? Even Nielsen Online, an industry monitoring group, has been hot on the trail trying to get to the heart of the conversation by measuring the comparison. In fact, “two-thirds of the world’s Internet population ...