We don’t often talk about sales on this blog, but since it is a part of small business success tied in with marketing programs it’s still important to learn some tips. Eliminate Prospect Objections Before They Happen Far too many sales professionals hear prospect objects as personal rejection. Because of this, many sales professionals are terrified of prospect objections. Rather than b...

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. When this is the case, we offer these small busine...

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it’s a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. 1) So, You’re Thinking Of Being An Entrepreneur: If you’re d...

The Wall Street Journal’s Boss Nation ran an excellent column recently pouring over Census data and how it relates to businesses and workers here in America. I had a feeling we were heading towards an Entrepreneurial Nation but boy, we are steamrolling in that direction. The current economic free fall (well, hopefully at least the free fall is over) has only exasperated this trend. Here are ...

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you’ll learn why in a few moments). If you don’t, a new study s...

UnderstandingMarketing.com is thrilled to announce the Week 4 Winner of the June DIY Marketing Month Giveaway - a “Do It Yourself” Marketing Makeover Plan by UnderstandingMarketing.com’s co-creator, Chrisanne Sternal. She will provide a 60-minute marketing consultation session and discuss the winning entrepreneur’s marketing goals and objectives. Chrisanne Sternal will then develop a compl...