Want a great way to spice up any small business press release for virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. The media love to feed into the “battle of the sexes” because it’s filled with interesting angles and, when done correctly, can be littered with light humor. Start o...

World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Under the new loyalty program plan it appears that many Starbucks customers will be losing a 10 percent discount but will be gaining a variety of benef...

A good friend of UnderstandingMarketing.com, Sarah Shaw - aka The Entreprenette - talks about an interesting topic on whether or not it’s important to have a business plan in today’s small business landscape. The discussion actually stems from one of her visitors who’s been in business for a few years and doesn’t have one (but currently contemplating writing one). Writing a...

We don’t often talk about sales on this blog, but since it is a part of small business success tied in with marketing programs it’s still important to learn some tips. Eliminate Prospect Objections Before They Happen Far too many sales professionals hear prospect objects as personal rejection. Because of this, many sales professionals are terrified of prospect objections. Rather than b...

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. When this is the case, we offer these small busine...

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it’s a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. 1) So, You’re Thinking Of Being An Entrepreneur: If you’re d...