Small businesses in Lee County, Florida (Fort Myers), are all a twitter over engaging with locals above and beyond the traditional means. As discussed in this News-Press story, small businesses are using Twitter to promote lunch specials, entertainment information, weekly activities and even Tweetups, which merge the online world with the offline world. There are even groups offering free “h...

When you first start using it, it’s easy to think the world of Twitter is so large there is no way it will help your small business on a local level. After all, your first several weeks are all about meeting new people (others on Twitter) and building a connections with them. After about a month, though, you’ll notice things start to change for you. The “Twitterverse” comes...