If you’re a football fan, you’ll completely understand where this blog post is headed. And even if you’re not, you’ll still get the picture. Every football coach and player will tell you there is one very key element that helps them do their job well each week. You can have the most talent on the team and possess a skill set that sets you apart from the rest of your competition, but if you...

What do you do when you know you have a story that the media would want to write about? Many small businesses face this dilemma each day. This blog post is designed to show you what goes into a good story pitch and the mechanics of how to pitch it to the media. Many people are intimidated to pitch the media (even PR professionals can get a little uneasy about it) because it is, in essence, a cold ...

One of the most difficult tasks for any PR campaign is to know the right reporter to approach for a press release. Often times you’ve developed a great story with a compelling angle, but now what? You’re pretty sure you think it deserves mention on the television news in the newspaper and even on the radio, but where do you begin to identify the right person to speak with at any of the...