You’ve heard it before: social networking sites are useful tools for finding and connecting with new clients. But what are the best ways to do that? How can you use LinkedIn, Twitter and Facebook to find new clients? In this blog post I’m going to let you in on a few secrets and give you a guide to getting started on these social networking sites. LinkedIn Linkedin is a powerful networking too...

We’re reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we’re waking up, we’ll avoid that debate in this arena. That’s for a different kind of expert. What we will do for you here is offer some advice on how you as a small business owner can be your own social media marketer. There are certai...

Every now and then someone makes a mistake. With the rise of social media and social networking, mistakes can sometimes turn into crisis within one hour. A mistake made in front of hundreds of social media experts can create a crisis in a matter of minutes. You may know where I’m heading with this but sometimes in life we need to learn lessons from others’ mistakes. As a small business...

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social networking or social media campaign. Small business owne...

Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren’t just starting a business, they’re doing a great job staying in business. Today there are more than 10 million privately-held women-owned businesses which generated roug...

Twitter is a resource that can greatly benefit any small business in any industry. Here we will explore what Twitter is and how you can take advantage of it for business purposes. If you’re a small business owner, or even if you work for another company, chances are you’ve found yourself at one or two networking events recently. Maybe you knew people there and maybe you didn’t. But you alway...