Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home bu...

The U.S. Postal Service is again in the news debating whether to drop deliveries on Saturday in a cost-cutting measure. If approved it would bring the number of days of mail service down to five, meaning bad news for the direct marketing industry (and for the millions of dogs that playfully guard the house). It would also mean fewer of the familiar big blue mail boxes lining strip malls and street...

As with many of the stories we tell on this blog, some of the greatest entrepreneurial ventures start out as a result of people no longer working in their initial field (needing a fresh start), or unemployed professionals with an idea. Today’s featured entrepreneur is, let’s say, totally chill in Southern California and freezing out the competition by capitalizing on small business social medi...

Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups. Print magazines, as you may know by now, have been struggling with circulation and advertisers over the last 24 months because of a highly co...

Small businesses and entrepreneurs have increasingly been using social media integrated in the marketing and promotional campaigns. But social media for small business is still quite new for a lot of entrepreneurs. There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in th...

We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save...