I often come across entrepreneurs and small business owners who say that they see the importance of using social media in building their businesses, but they feel overwhelmed with the time commitment involved.  They often think that it takes hours of time to maintain their profiles on LinkedIn, Facebook, and Twitter etc…but it can be done as little as 10 minutes a day with a few small busin...

Just because you’re a small business doesn’t mean your public relations strategy has to be limited.  It just means that it has to be incredibly focused with specific goals in mind. As a small business owner, you need to focus your PR around thought leadership as this is where you can have the most impact. What does this mean in terms of actionable steps for a small business owner? 1. Carve ou...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...

Small business owners and entrepreneurs are sold on social media. By now the vast majority know it is a tool they need to use for building community and promotions. But the “how” is still a lingering frustration for many of them. In this post we’ll give you a great example of just that. How to use social media in conjunction with a fun event planned for your company. General Moto...

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it’s a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. 1) So, You’re Thinking Of Being An Entrepreneur: If you’re d...

The week of May 17 – 23 is designated as National Small Business Week. Despite the current recession, small business continues to power the American economic engine providing millions of jobs and offering many recently working in Corporate America the chance to start anew by pursuing their hopes and dreams. For this, I say we’re shortchanging small business by honoring it during one week. Ever...