How To Use Social Marketing To Drive Top-Line Revenue Unless you have been living under a rock recently, you have likely heard about social media and how companies are using their blogs, Facebook, Twitter, and other viral marketing channels to promote not only their brand, but also their products and services.  Now that we are well within the holiday shopping season, expect to see more retail-rel...

We’re reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we’re waking up, we’ll avoid that debate in this arena. That’s for a different kind of expert. What we will do for you here is offer some advice on how you as a small business owner can be your own social media marketer. There are certai...