Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

I often come across entrepreneurs and small business owners who say that they see the importance of using social media in building their businesses, but they feel overwhelmed with the time commitment involved.  They often think that it takes hours of time to maintain their profiles on LinkedIn, Facebook, and Twitter etc…but it can be done as little as 10 minutes a day with a few small busin...

We’re reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we’re waking up, we’ll avoid that debate in this arena. That’s for a different kind of expert. What we will do for you here is offer some advice on how you as a small business owner can be your own social media marketer. There are certai...

Don’t Lose Touch – The Importance of Marketing Offline The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved wit...

Starting a social marketing campaign can be a daunting task for a small business owner not used to online marketing. When done the right way, social marketing can do wonders for a small business, start-up or entrepreneur trying to build buzz on a shoestring budget. Here are eight things to keep in mind and help you get started: 1) Understand that it’s not all about you. It’s important ...

Email newsletter campaigns are a forgotten piece of marketing for many small businesses and entrepreneurs, largely because they don’t exactly know how to do them correctly and what goes into it. Here are 16 tips to help you get started with an email newsletter and how you can make sure your recipients will enjoy reading: 1) Get a good email list: It all starts with the right email list. Don&...