The Internet and cable television make it easy for entrepreneurs and small business owners to find case studies of others who seem to have grown successful overnight. Although it’s no longer in production, Donny Deutsch had a show about entrepreneurs called, “The Big Idea.” On this show we watched story after story of people who found success and whom we could learn from. I, alon...

If you are in the process of starting a small business you probably have a very long “To Do” list. You have probably stressed over finding office/store space, creating a logo, creating a website, decorating your office/store, etc. All focused on having a professional look and feel. While these are important they may not be the most important thing for you to spend your time on. The key...