Understanding Marketing RSS

» small business publicity

  • How Do I Get My Business On TV
    Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these shows, especially if you’re a regular viewer of TLC or The Food Network. The Wall Street Journal recently reported on the succ...
  • Funeral Home Publicity Stunt On New Years Eve
    Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. A Georgia funeral home received a lot of publicity this week wit...