Check out Sarah Talalay’s sports business story in the South Florida Sun-Sentinel that profiles a few small businesses and entrepreneurs who’ve answered the call to be a part of Super Bowl festivities. The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in So...

What kind of small business marketing tips are you implementing for Super Bowl XLIV, taking place at SunLife Stadium in Miami, Fla.? This is an easier question to answer if your business is located in New Orleans or Indianapolis, the two cities whose teams will be represented in Super Bowl XLIV. If your small business is located in another area, there are still lots of marketing or advertising opp...

Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these shows, especially if you’re a regular viewer of TLC or The Food Network. The Wall Street Journal recently reported on the succ...

Why do customers still buy from you? Karen Axelton, veteran entrepreneur reporter and blogger, recently listed five main reasons for small business marketing advice entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: –Convenience: We don’t want to call people lazy, but there’s a reason why there’s a drugstor...

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. HoundDogs, a Tennessee-based clothing retailer that sells a variety of licensed gear...

Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. A Georgia funeral home received a lot of publicity this week wit...