The following guest post addresses an important need for every small business owner - how to get more clients. The right mix of marketing and getting your story in the newspaper through public relations are great ways to get customers. But there are other factors involved in business development, as described below. Are you trying to find new ideas for how to get clients to pick up the phone and c...

Here are 15 ways to help you create a more successful newsletter for your small business: 1) Minimize exclamation marks. It’s nice to show expression, but don’t get carried away. Keep it professional. 2) Have consistent branding. It’d be a shame to take the time to develop a critical tool in the marketing mix without taking advantage of seeing the bigger picture. Your brand is ev...

Newsletters have always been a great way to communicate with all kinds of people that are important to your company, including your customers. You can talk about updates to your company, new products, special promotions, and a host of other topics. You can also utilize the Internet to produce and distribute an electronic newsletter (an eNewsletter). Leveraging email addresses in your customer data...