As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes branching out and partnering up wit...

You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first - its own residents. Thus, the city set out to find a variety of small business branding ideas....

The following UnderstandingMarketing.com column is a first-hand view of how to implement small business marketing strategies. As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial intuition, diligent research and experience from school of hard knocks that we...

The following column is an UnderstandingMarketing.com guest post offering branding tips for small business. When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is somethin...

More and more small businesses are realizing that survival is a team sport. Small businesses have a unique opportunity to share customers in an increasingly competitive market. Here are 5 steps to make their customers your customers and increase sales for everyone. 1. Find a complimentary business. Two florists will have a hard time sharing customers. One will win and one will lose. However, a flo...

What is your small business branding theme for this holiday season? Do you have a specific promotion planned around your company and products this season? If you do, is there a unique design in place to tell the visual story behind the promotion? Have you focused on selecting the right colors or font for your design? Is your company’s logo and brand identity clearly illustrated in this look?...