For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a cure to cancer or a new energy source, this rarel...

Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What’s more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for businesses. And since today’s press releases ca...

PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it’s often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of newsrooms and reporters all over the country and even the world). In today’s m...