Following is the recap from the August 18 Web conversions #smbiz Twitter chat. @karmacom and @tcpeter were the special guest experts: @smbiz Q1 What are some myths about what it takes to make money online for a Web site? #smbiz @karmacom Q1Myth #1 is that u need tons of traffic, U don’t – u need qualified, targeted traffic #smbiz @tcpeter Q1: There’s no such thing as “channel conf...

The following is a recap of the #smbiz Twitter chat on Search Engine Marketing (SEM). Anita Campbell (@smallbiztrends) and Matt McGee (@mattmcgee) were the special guest experts. @smbiz Q1 Let’s start off with some basics. What is SEM? #smbiz @smallbiztrends Q1: What is SEM? SEM is using the search engines to help your business get found online (that’s a layman’s definition). #SM...

How can a small business effectively use search engine marketing? More importantly, what is the difference between search engine marketing (SEM) and search engine optimization (SEO)? In its simplest form, both help you get listed and “rank” in different search engines like Google, Yahoo! and Bing (Microsoft’s latest foray into search engines). Search engine optimization is when y...

If you’re a traditional small business chances are you realize the potential benefits the Internet can possibly bring. You’ve spent years building your in-store sales and spent countless hours working on plans to drive foot traffic to your store. But what about online? You know the opportunity is there, but something’s holding you back. (See AdAge article) A good majority of smal...