Following is the recap from the August 18 Web conversions #smbiz Twitter chat. @karmacom and @tcpeter were the special guest experts: @smbiz Q1 What are some myths about what it takes to make money online for a Web site? #smbiz @karmacom Q1Myth #1 is that u need tons of traffic, U don’t – u need qualified, targeted traffic #smbiz @tcpeter Q1: There’s no such thing as “channel conf...

Micki Meece wrote an inspiring piece in The New York Times chronicling a closer look at today’s entrepreneur; who they are, where they come from, what they did and now are doing, and how they’re turning their lives upside down in a positive way to become entrepreneurs. According to her story, today’s new entrepreneur is vastly different than in years past mostly because of the re...

You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can’t underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their local area marketing: Your Website Should Look ...

How can a small business effectively use search engine marketing? More importantly, what is the difference between search engine marketing (SEM) and search engine optimization (SEO)? In its simplest form, both help you get listed and “rank” in different search engines like Google, Yahoo! and Bing (Microsoft’s latest foray into search engines). Search engine optimization is when y...

If you’re a traditional small business chances are you realize the potential benefits the Internet can possibly bring. You’ve spent years building your in-store sales and spent countless hours working on plans to drive foot traffic to your store. But what about online? You know the opportunity is there, but something’s holding you back. (See AdAge article) A good majority of smal...