Whenever speaking at a seminar I harp on my audience to use social media to create dialogue with their connections.  The entire point of social media is to foster two-way conversation between users.  If you try to use social media to simply push out your message you will immediately be ignored or worse, ridiculed. So how do you create dialogue with you consumers?  Here are five quick steps: 1. ...

Here is a chat recap from the #smbiz Twitter chat on how to make a successful cold call, an important tool for all small businesses. @smbiz Tonight’s #smbiz cold calling expert guests please welcome @jillkonrath @jim_klein @alenmajer @smbiz Each of tonight’s #smbiz guests have written blogs and books on cold calling. We’ll let them talk about their books in a bit. @alenmajer Hi, I am author ...

Small businesses need all the help they can get. Sure, we’d all love to be experts at every side of running a business (technology, marketing, business development, sales, legal, taxes, etc.). But there’s only so much expertise in all these areas that we can rely on when opening - or running - a small business. Twitter chat sessions like #smbiz are a big help since we bring together ex...

Don’t miss an opportunity this holiday season to send cards to past clients and share your warm wishes. Cards are always appreciated and can help remind a past customer of the great service or products that you offer. Many decisions to buy are often made more off of emotional reasons rather than the obvious price, service or convenience. You still need to be competitive within these categori...