For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a cure to cancer or a new energy source, this rarel...

Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea. Concord (NH)-based Nonni’s Italian Eatery was successful in its efforts to break the world record of the largest meatball ever made. Matthew Mitnitsky, owner of the restaurant, was boas...