Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Go through each of the line items in the list and answer the questions. Each time you answer yes, add the points to your total score. Simply put, the higher the score, the better your chances for a story. Before you go through the list, thou...

A leading reason why so many small businesses decide not to attempt to get publicity for their company is because they feel they’re too small to participate in a news story. Most small business owners feel there is no reason why a reporter would be interested in speaking to them. It’s good to have some sort of publicity plan, even if it’s a few small ideas for a publicity stunt. ...

One of the most difficult tasks for any PR campaign is to know the right reporter to approach for a press release. Often times you’ve developed a great story with a compelling angle, but now what? You’re pretty sure you think it deserves mention on the television news in the newspaper and even on the radio, but where do you begin to identify the right person to speak with at any of the...

Having a difficult time getting noticed by reporters you’re targeting for your PR campaign? Here are a few proven ways to win them over. And the best part is it won’t cost you much money to do it. Like just about everyone else, reporters get flattered when YOU notice THEM. They like it when someone reads their stories in a newspaper like The New York Times, a magazine, or even on telev...