You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first - its own residents. Thus, the city set out to find a variety of small business branding ideas....

In an effort to curb the negative opinion many people have today of banks (in the wake of the mortgage mess), several financial institutions are now changing the face of their companies. They’re hoping a new brand identity will ease the negative public perception people have on the industry and induce some much-needed optimism. To put it plainly, as reported in The New York Times, many banks are...