Visitor Question: “Where can I get ideas for press releases and press story ideas? Being creative isn’t really my strength and I know it’s important to be creative for things like PR. Any help you can offer would be great!” –Jacqueline in Kansas City Answer: Hi Jacqueline, you are absolutely right about being creative. It’s pretty darn important when it comes to...

The results are in and we have five winners for Week One of the DIY Marketing Month Giveaway. Congratulations to these five winners: –Marie Lipton –Keith Erwood –Lisa Samples –Candace Ballard –Penny Porter These five people have won a free copy of the PR Toolkit, a step-by-step resource that walks you through the process of getting publicity for your company. Business...

Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Go through each of the line items in the list and answer the questions. Each time you answer yes, add the points to your total score. Simply put, the higher the score, the better your chances for a story. Before you go through the list, thou...

What do you do when you know you have a story that the media would want to write about? Many small businesses face this dilemma each day. This blog post is designed to show you what goes into a good story pitch and the mechanics of how to pitch it to the media. Many people are intimidated to pitch the media (even PR professionals can get a little uneasy about it) because it is, in essence, a cold ...

A buzzword you’ll be hearing more and more about in the coming weeks and months is “insourcing.” With the recession kicking into high gear, companies of every size will turn towards insourcing to help lower costs. The theory mirrors the same principles of multi-tasking, where people take on non-traditional roles to save costs on services provided by vendors not affiliated with th...

A leading reason why so many small businesses decide not to attempt to get publicity for their company is because they feel they’re too small to participate in a news story. Most small business owners feel there is no reason why a reporter would be interested in speaking to them. It’s good to have some sort of publicity plan, even if it’s a few small ideas for a publicity stunt. ...