Want a great way to spice up any small business press release for virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. The media love to feed into the “battle of the sexes” because it’s filled with interesting angles and, when done correctly, can be littered with light humor. Start o...

Q: I have a question as it relates to my small business public relations efforts. I received a media kit from a leading magazine and it contained something called an editorial calendar. Can you explain what that is and how I can use it to help get some publicity for my company? Dianne in Tampa, Fla. A: Hi Dylan, thanks for the question. And it’s a good one since we’ve received comments and que...

Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. A Georgia funeral home received a lot of publicity this week wit...

Sometimes you can get your small business or company great publicity and media exposure without pitching your company or products for a story. How? Instead try pitching yourself as a person who’s got the credentials to talk about a different story that’s going on in the news. To find an example of this I only had to open up the pages of my hometown newspaper, the Sun-Sentinel here in S...

I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here’s a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble once it is fully inflated. The bubble gets its air source from the ground duct (anyo...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...