Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. A Georgia funeral home received a lot of publicity this week wit...

A leading reason why so many small businesses decide not to attempt to get publicity for their company is because they feel they’re too small to participate in a news story. Most small business owners feel there is no reason why a reporter would be interested in speaking to them. It’s good to have some sort of publicity plan, even if it’s a few small ideas for a publicity stunt. ...