We’ve previously written about guerrilla marketing ideas and we’re definitely big fans of the endless possibilities for entrepreneurs. The beautiful part about guerrilla marketing is that you can generate a ton of visibility on a dirt-cheap budget – if any budget at all. In truth, the biggest investment is creativity and a little time to make it happen. Obviously, the bigger your budget the...

Want a great way to spice up any small business press release for virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. The media love to feed into the “battle of the sexes” because it’s filled with interesting angles and, when done correctly, can be littered with light humor. Start o...

Q: I have a question as it relates to my small business public relations efforts. I received a media kit from a leading magazine and it contained something called an editorial calendar. Can you explain what that is and how I can use it to help get some publicity for my company? Dianne in Tampa, Fla. A: Hi Dylan, thanks for the question. And it’s a good one since we’ve received comments and que...

By now everyone reading this blog has either seen or read about Tiger Woods’ press conference where for the first time he publicly apologized for his actions during and leading up to Thanksgiving weekend. If you haven’t watch you can view Tiger’s public statement here. I’ve touched on crisis PR in the past (even on the Tiger Woods issue) and I’ll say it again for the small business and ...

As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these.  The most important thing to remember is to not panic.  You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service to your clients, and always keep your focus. Best tips for small bu...

Why do customers still buy from you? Karen Axelton, veteran entrepreneur reporter and blogger, recently listed five main reasons for small business marketing advice entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: –Convenience: We don’t want to call people lazy, but there’s a reason why there’s a drugstor...