There is a conversation happening online.  More than any other marketing method in the course of history, small business has the upper hand in the arena of social networking over big corporations. The intimate atmosphere that naturally occurs in social networking creates abundant opportunity to influence untapped markets.  The fact is that if you haven’t joined the conversation then you cannot...

Don’t pay to give your product for free! If you are in the business of selling a product, I’m sure you’ve received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you’re offering.” When I first started my business, I was lead to believe that paying to get my product out there was a given. Until I used my...