Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold). Remember, as we constantly remind you in our PR Toolkit that teaches entrepreneurs how to do their own PR, sometimes...

Want a great way to spice up any small business press release for virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. The media love to feed into the “battle of the sexes” because it’s filled with interesting angles and, when done correctly, can be littered with light humor. Start o...

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. HoundDogs, a Tennessee-based clothing retailer that sells a variety of licensed gear...

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in large part to public relations and social media. But here’s the thing....

The following UnderstandingMarketing.com column is a first-hand view of how to implement small business marketing strategies. As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial intuition, diligent research and experience from school of hard knocks that we...

Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure. #1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your busines...