Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional. In addition, you have to convince the editorial board, made up of several journalist professionals, not just one reporter when going after a regular story. Oh and one other thing, don’t count on the editorial promoti...

Are you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business. First, a quick story on the use of photos, which can make a good PR opportunity really great. I worked with an advocacy company that was once involved with drilling sites for...

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. From gardening shows to national business shows, the producers and on-air talent are more than ha...

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. In the PR Toolkit...

It used to be that content was the most important part of your small business press release. More specifically, the first paragraph was always the center of attention because that’s traditionally where you answered the “4 W’s” – who, what, when, where (leaving the balance of the release to answer why and how). But a funny thing happened on the way to the inverted pyramid. To be blunt, it...

As we enter the last week of March it’s time to look ahead to April to identify the small business public relations opportunities and possible story ideas for entrepreneurs. We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help ...