How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself. For example, The Mogul Mom wrote an article on the StartupPrincess blog and talked abo...

David Mullen, a seasoned business communicator, wrote an excellent and inspiring blog post on the art of “hustle.” Simply put, we all have choices in many things we do, especially as it relates to how we spend free time. Yes, you need work/life balance. Yes, you can only be married to your work so much. And, yes, you need to keep from getting burned out on the job. However, we’re...

Looks like Small Business is finally getting some attention from Barack Obama and his administration. President Obama in recent days has signaled that he will be more vigilant at getting more lending help to small businesses and entrepreneurs, according to the Small Business Administration. This is certainly welcome news for all those small businesses out there hoping to expand their businesses. F...

We’ve talked about what you need to do to work with the media. We’ve talked about developing your story, writing your press release and even pitching the media. Today’s blog post will discuss what to do when a small business owner or entrepreneur actually lands that big interview on television. When you do more and more PR and pitching, even the national media will come calling. ...

Visitor Question: “Where can I get ideas for press releases and press story ideas? Being creative isn’t really my strength and I know it’s important to be creative for things like PR. Any help you can offer would be great!” –Jacqueline in Kansas City Answer: Hi Jacqueline, you are absolutely right about being creative. It’s pretty darn important when it comes to...

I stumbled across some excellent tips on how to be a better bootstrapper - finding a way to pay for small business or entrepreneur expenses as inexpensively as possible, or not at all. Especially in today’s economy, these tips could go a long way towards keeping you in business for at least one more day until things turn around. Credit Noobpreneur for these tips. These tips cover everything ...