Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. A Georgia funeral home received a lot of publicity this week wit...

Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure. #1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your busines...

It’s great to know you’re doing public relations for small business, especially if you’re an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes of the media. But how do you measure all the PR value for the bo...

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. When this is the case, we offer these small busine...

Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea. Concord (NH)-based Nonni’s Italian Eatery was successful in its efforts to break the world record of the largest meatball ever made. Matthew Mitnitsky, owner of the restaurant, was boas...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...