What can small business learn from the PR missteps made by companies such as Toyota, BP and Goldman Sachs? But it’s not just companies that have had to deal with brand defense. People like Mel Gibson, Tiger Woods and Lebron James have also been under fire for negative PR. Associations, too, like mining and the egg industry have all joined the ranks as entities fighting to save face. The importan...

Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional. In addition, you have to convince the editorial board, made up of several journalist professionals, not just one reporter when going after a regular story. Oh and one other thing, don’t count on the editorial promoti...

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you’ll know what I’m going to say next: Do you know that you CAN get that kind of coverage? All you have to do is really understand two very important things. We co...

Are you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business. First, a quick story on the use of photos, which can make a good PR opportunity really great. I worked with an advocacy company that was once involved with drilling sites for...

Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. From gardening shows to national business shows, the producers and on-air talent are more than ha...

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. In the PR Toolkit...