Just because you’re a small business doesn’t mean your public relations strategy has to be limited.  It just means that it has to be incredibly focused with specific goals in mind. As a small business owner, you need to focus your PR around thought leadership as this is where you can have the most impact. What does this mean in terms of actionable steps for a small business owner? 1. Carve ou...

Start at the Very Beginning.  No Really, Plan! Launching a small business is a time-consuming and overwhelming experience.  All of a sudden you are expected to be an expert, not only at whatever your specific market niche is, but also at all of the little details that go into running a business.  For example, I had never used Quickbooks.  Heck, I had hardly even balanced my checkbook! Luckily,...