Here are six great small business marketing ideas that are easy to implement for any entrepreneur. 1. Position yourself as an expert If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Expert Articles Find an industry publication and contact the editor about w...

For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a cure to cancer or a new energy source, this rarel...

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. When this is the case, we offer these small busine...