A while back we offered insight into the right kind of colors to use in your small business marketing. Do they really matter and, if so, what kind of guidance can help you choose the right mix for your small business. Today we pose a topic that will reverberate throughout the marketing and business community since it has to deal with the ongoing BP oil spill in the Gulf of Mexico and its affect...

Many startups realize the significance good customer service can mean for the success of a small business - or even a large operation. When done right, customer service can grease the wheels of any marketing and loyalty program. That’s exactly what Joan Lamonica did when she opened up a retail store recently. She’s the fashion designer and owner of Sara Mique and she quickly realized h...

Small business owners constantly have two things on their mind: 1) how to promote their business professionally, and 2) how to cut costs. To accomplish both you should consider participating in the Xerox free color printer program for small businesses and growing organizations. The Xerox free color printer program is pretty simple and can be significantly beneficial to any small business looking t...

Direct mail is any promotional item that gets mailed directly to your prospects or customers. It can range from a postcard to a letter in an envelope. It can be a catalog or brochure. It can even be a promotional gift in a box. Direct mail is a very effective form of marketing because it gives you a chance to get your message in front of your target. Literally. Your audience holds your message in ...