You’ve decided to go out on your own and start a small business. You’re going to take that leap of faith and do it the right way with lots of marketing that involves your targeted customers. You’ve got great, creative ideas for integrated campaigns involving printed brochures, post cards and mailings, e-mail, landing pages and social media marketing. Your tag line and copy are al...

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn’t. And neither did many of the dentists. A severe recession will change all that and many dentists are now stepping up their marketing efforts to include traditional marketing, public relations, online marketing, email marketing and even so...