Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

Summary: Want to advertise to potential customers in your geographic area who need your product?  You may want to consider Facebook Pay Per Click advertising, which contains demographics that could change your business. Details: Facebook isn’t just a toy for personal use.  It’s a legitimate business tool, and you might be shocked at the power you have to advertise to your target market there...

Most small business owners and entrepreneurs now realize it’s important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn’t good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell you want your customers to think of you as ...

Once you’ve spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site home page, how will you know specifically where they came from and how successful...

The following is a recap of the #smbiz Twitter chat on Search Engine Marketing (SEM). Anita Campbell (@smallbiztrends) and Matt McGee (@mattmcgee) were the special guest experts. @smbiz Q1 Let’s start off with some basics. What is SEM? #smbiz @smallbiztrends Q1: What is SEM? SEM is using the search engines to help your business get found online (that’s a layman’s definition). #SM...

Are you a small business owner or entrepreneur looking for help with search engine optimization (SEO)? Are you just starting out with an SEO strategy, or have you been doing SEO for a while and in need of a few new tips? Either way, we’ll try to answer all your questions. Join our #smbiz Twitter chat on Tuesday, June 23, from 8-9 p.m. EDT. Our guest expert panelists, Robert Brady and Victori...