Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

How can a small business effectively use search engine marketing? More importantly, what is the difference between search engine marketing (SEM) and search engine optimization (SEO)? In its simplest form, both help you get listed and “rank” in different search engines like Google, Yahoo! and Bing (Microsoft’s latest foray into search engines). Search engine optimization is when y...

If you’re a traditional small business chances are you realize the potential benefits the Internet can possibly bring. You’ve spent years building your in-store sales and spent countless hours working on plans to drive foot traffic to your store. But what about online? You know the opportunity is there, but something’s holding you back. (See AdAge article) A good majority of smal...