A while back we offered insight into the right kind of colors to use in your small business marketing. Do they really matter and, if so, what kind of guidance can help you choose the right mix for your small business. Today we pose a topic that will reverberate throughout the marketing and business community since it has to deal with the ongoing BP oil spill in the Gulf of Mexico and its affect...

It used to be that content was the most important part of your small business press release. More specifically, the first paragraph was always the center of attention because that’s traditionally where you answered the “4 W’s” – who, what, when, where (leaving the balance of the release to answer why and how). But a funny thing happened on the way to the inverted pyramid. To be blunt, it...

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way. Ask for testimonials: Don’t be shy about asking for a good testimonial to be used in your...

Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups. Print magazines, as you may know by now, have been struggling with circulation and advertisers over the last 24 months because of a highly co...

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. But what’s good for the geese i...

Check out Sarah Talalay’s sports business story in the South Florida Sun-Sentinel that profiles a few small businesses and entrepreneurs who’ve answered the call to be a part of Super Bowl festivities. The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in So...