Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups. Print magazines, as you may know by now, have been struggling with circulation and advertisers over the last 24 months because of a highly co...

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. But what’s good for the geese i...

Check out Sarah Talalay’s sports business story in the South Florida Sun-Sentinel that profiles a few small businesses and entrepreneurs who’ve answered the call to be a part of Super Bowl festivities. The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in So...

In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. ...

Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few retail stores actually carry them. So she set out to cre...

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in plac...