As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in plac...

Holiday shopping is in full swing as we inch closer to the seasonal holidays of late December. If you’re a small business owner or an entrepreneur with a Web site, how are your online marketing strategies doing so far? Or are you still confused about what to do and feeling the pressure since you’ve already lost a week or two? Fear not, join the #smbiz Twitter chat for small business at...