A friend of mine who owns a small business recently sat down with me to talk about the new PR Toolkit. He understands how PR can help him get more exposure for his business. He’s even seen immediate results through increased traffic in his store with customers saying they read about him in the newspaper. But his biggest question by far was in regards to how often he should be doing PR. At on...

Having a difficult time getting noticed by reporters you’re targeting for your PR campaign? Here are a few proven ways to win them over. And the best part is it won’t cost you much money to do it. Like just about everyone else, reporters get flattered when YOU notice THEM. They like it when someone reads their stories in a newspaper like The New York Times, a magazine, or even on telev...