We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save...

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. But what’s good for the geese i...

Check out Sarah Talalay’s sports business story in the South Florida Sun-Sentinel that profiles a few small businesses and entrepreneurs who’ve answered the call to be a part of Super Bowl festivities. The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in So...

Following is the #smbiz Twitter chat recap on newsletter development for small business. Expert panelists were @margot_lester, @kodiakcreative and @emaildirect. @smbiz Q1 Why should small businesses do a newsletter? #smbiz @margot_lester Q1: related to what @docorlando70 said, Know your audience. Who are they and what do they need to know? #smbiz @kodiakcreative Q1 It’s a great way to maintain l...

Small business owners constantly have two things on their mind: 1) how to promote their business professionally, and 2) how to cut costs. To accomplish both you should consider participating in the Xerox free color printer program for small businesses and growing organizations. The Xerox free color printer program is pretty simple and can be significantly beneficial to any small business looking t...

Do you have something you want to share with your small business customers in a newsletter format? Have you ever thought about doing a newsletter but aren’t sure how or where to get started? Join the #smbiz Twitter chat on Tuesday, June 30, from 8-9 pm EDT. We will be talking everything newsletters: –How newsletters are good for new customers and existing ones –Newsletters as a c...