Here are six great small business marketing ideas that are easy to implement for any entrepreneur. 1. Position yourself as an expert If a client sees an article that answers some of their key questions, written by an expert (YOU), they are more likely to trust your company. Here are a few suggestions on becoming an expert: Expert Articles Find an industry publication and contact the editor about w...

Here are 15 ways to help you create a more successful newsletter for your small business: 1) Minimize exclamation marks. It’s nice to show expression, but don’t get carried away. Keep it professional. 2) Have consistent branding. It’d be a shame to take the time to develop a critical tool in the marketing mix without taking advantage of seeing the bigger picture. Your brand is ev...

Email newsletter campaigns are a forgotten piece of marketing for many small businesses and entrepreneurs, largely because they don’t exactly know how to do them correctly and what goes into it. Here are 16 tips to help you get started with an email newsletter and how you can make sure your recipients will enjoy reading: 1) Get a good email list: It all starts with the right email list. Don&...

Small businesses are all over the Web and each day they’re finding more ways to utilize the Web’s power for marketing purposes. Yes, they’re learning to “engage.” Yes, they’re learning to “integrate” with other online and offline marketing. And, yes, they’re taking social marketing very seriously. But when they actually build an online presence, they’re still somewhat lost in t...

I received a few emails recently from several individuals looking for advice into developing the right newsletter format for newsletters they were tasked with launching. They each had several great questions regarding newsletter design so I figured it would be good to discuss with all of the Understanding Marketing community. For most people, starting a newsletter or enewsletter can be a very inti...

We are here to help you with all of your marketing and public relations questions. We know how intimidating it can be to want to start doing marketing but not know how to get started. Marketing, PR, social networking, email marketing, direct mail, newsletters, customer loyalty programs, Web sites, blogs - these are all things you should be doing. But you’re a business person - not necessaril...