Every now and then we like to post questions we receive from our blog visitors and take the time to answer so that everyone can learn and also chime in with their own thoughts. Here’s a question asking about how to write a press release headline. Q. Hi I’ve been trying to write my own press releases lately but I’ve been struggling with the headline. I picked up a PR book to try a...

I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here’s a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble once it is fully inflated. The bubble gets its air source from the ground duct (anyo...

Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Go through each of the line items in the list and answer the questions. Each time you answer yes, add the points to your total score. Simply put, the higher the score, the better your chances for a story. Before you go through the list, thou...

Right now, arguably the biggest story in the news is the crisis facing Detroit’s “Big Three” auto makers, General Motors, Chrysler and Ford. Every day, there are more stories coming out about the situation facing each of the companies - which have now banded together to try and get public funds as a bailout to the industry. Although we could spend hours blogging about this issue,...