For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a cure to cancer or a new energy source, this rarel...

Every now and then we like to post questions we receive from our blog visitors and take the time to answer so that everyone can learn and also chime in with their own thoughts. Here’s a question asking about how to write a press release headline. Q. Hi I’ve been trying to write my own press releases lately but I’ve been struggling with the headline. I picked up a PR book to try a...

Sometimes you can get your small business or company great publicity and media exposure without pitching your company or products for a story. How? Instead try pitching yourself as a person who’s got the credentials to talk about a different story that’s going on in the news. To find an example of this I only had to open up the pages of my hometown newspaper, the Sun-Sentinel here in S...

We’ve talked about what you need to do to work with the media. We’ve talked about developing your story, writing your press release and even pitching the media. Today’s blog post will discuss what to do when a small business owner or entrepreneur actually lands that big interview on television. When you do more and more PR and pitching, even the national media will come calling. ...

PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it’s often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of newsrooms and reporters all over the country and even the world). In today’s m...