There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot…better get your a/c fixed.” Pretty clever I might add. Several weeks passed an...

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself. For example, The Mogul Mom wrote an article on the StartupPrincess blog and talked abo...

David Mullen, a seasoned business communicator, wrote an excellent and inspiring blog post on the art of “hustle.” Simply put, we all have choices in many things we do, especially as it relates to how we spend free time. Yes, you need work/life balance. Yes, you can only be married to your work so much. And, yes, you need to keep from getting burned out on the job. However, we’re...

Are you using Facebook for your business? Are you having success getting customers and keeping existing ones because of the popular social media site? It’s easy (or at least easier) to see how a small business or entrepreneur could benefit from using LinkedIn or even Twitter. But many feel Facebook is more difficult in a business setting since it involves a little more opportunity for person...

A key buzzword in marketing is “mindshare.” You will often hear marketers refer to this word when speaking of a brand “owning” a piece of real estate within a desired audience’s head or mind. Positioning to obtain this real estate is key, and many marketers spend countless hours trying to move into this real estate. Small business CEOs and entrepreneurs must also pay ...

The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what’s in the budget. After all, it’s easy to look around and find lots of companies that have beautiful Web sites that came with a price tag of tens of thousands...