In another indication that Cyber Monday and the holiday marketing season is alive and “clicking,” Web Host Industry News cites an industry report showing an increase in email marketing activity over the last few weeks, compared to similar figures for 2007. The report is based on an Index that compiles data from the top 100 Internet retailers, which all sent an average of 2.7 different ...

Having access to capital and funding is paramount to the lifeblood and success of any small business owner’s survival. With it, the sky’s the limit for putting in place all those great growth plans. Without it, your engine chokes from running out of gasoline. Sometimes, it’s that simple. More importantly, you may need access to capital and funding for some neat marketing plans yo...

Surprisingly enough, retail sales for this year’s “Black Friday” were actually up one percent compared with last year’s annual holiday shopping day. Now all eyes turn to what is known as “Cyber Monday,” where holiday shoppers rush to the Internet to purchase all kinds of gifts for the holidays. Online shopping is now the preferred method of shopping for millions...

Today is Black Friday. With the sluggish economy, every retailer has been salivating and waiting for this day, which is dubbed the busiest shopping day of the year. I would argue that people get into more of a shopping frenzy as we get closer to Christmas. But nonetheless deals are aplenty on this day. All kinds of retailers, including Best Buy, Target and Wal-Mart, all had great deals and extende...

We are here to help you with all of your marketing and public relations questions. We know how intimidating it can be to want to start doing marketing but not know how to get started. Marketing, PR, social networking, email marketing, direct mail, newsletters, customer loyalty programs, Web sites, blogs - these are all things you should be doing. But you’re a business person - not necessaril...

Newsletters. They’re neat and all, but how can you really put them to use? They’re filled with all kinds of interesting articles, but you need to build a business. How do you have time to reflect on all kinds of things your company is doing - and spending time writing about it - while you should be researching where to go after new business. Simply put, newsletters are a big part of th...