A while back we offered insight into the right kind of colors to use in your small business marketing. Do they really matter and, if so, what kind of guidance can help you choose the right mix for your small business. Today we pose a topic that will reverberate throughout the marketing and business community since it has to deal with the ongoing BP oil spill in the Gulf of Mexico and its affect...

As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up on Friday awaiting the start of the global four-week soccer tournament. Allison Ross of the Palm Beach Post blogged about specials, deals and promotions at local small businesses in and around South Florida. You already know about Tucci’s Pizza free food deal, so here’s...

We’ve been getting lots of feedback on small businesses planning marketing campaigns and promotions surrounding the World Cup this month. The soccer tournament is expected to rival that of the Super Bowl, which is annually among the most watched television sports events in the world. The World Cup will span several cities in South Africa during four weeks of play. For a small business owner...

Are you a small business owner looking to capitalize on this year’s World Cup soccer tournament with a marketing campaign? If so, we want to hear from you. Drop us a line at info@understandingmarketing.com or leave a comment below and tell us all about it. Perhaps you’re planning small business marketing event around the world cup, or maybe you’re offering great deals and special...

Next time you design a small business promotional flyer for your company use these guidelines to help in your design and promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. What’s even better is the fact that anyone can design a promotional flyer, w...

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way. Ask for testimonials: Don’t be shy about asking for a good testimonial to be used in your...